体育商务辅修

This course will provide knowledge about the broad field of sport management 和 the elements of managing people, 操作, 金融, 和 the work environment in a variety of sport settings. Insight into strategies for professional preparation 和 career opportunities will also be discussed. Special topics to be covered in the course include public relations, 市场营销, 法律问题, 面试, 领导, 有效的沟通, 体育道德, 以及对国际体育的看法.

This course will study the multidimensional aspects of 市场营销 principles in the sport industry. Topics to be covered will study the multiple facets that need to be considered in sport 市场营销, such as; 市场营销 mix, 品牌, 许可协议, 使用社交媒体, 活动推广, 分割, 代言, 以及企业伙伴关系. These 市场营销 skills will be combined as the student develops a comprehensive 市场营销 campaign. 先决条件: SPBU 222.

This course will focus on sport facility 和 event management. Topics will include new arenas 和 stadiums, 健康俱乐部, 大学体育设施, 和 city outdoor 和 indoor recreation centers. This class will cover numerous aspects of facilities that include construction sites, 举办活动, 设备销售, 冠名权, 让步的担忧, 艾达要求, 加热, AC, 环保设施, 以及经济影响研究. Students will be required to develop their own plans for specific sport facilities 和 events. 先决条件: SPBU 222.

This course will examine the factors 和 ramifications of financial issues on sport organizations 和 events. This will include the analysis of financial statements, 财务资源管理, short 和 long term budgeting 和 forecasting, 投资策略, 体育场/竞技场融资, 以及拨款收购. Additional focus will be applied to analyzing 和 evaluating the impact different sport industries have on local, 区域和全球经济. 先决条件: 翅片331 和 SPBU 222.

This introductory course will look at the areas of planning, 组织, 人员配备, 和 controlling with an emphasis on responsibility 和 authority, 授权和权力下放, line-staff relationship organization charting, 沟通, 和 reaction to change Interpersonal skills, 动机, 领导, 和 organizational resource management will also be studied. 先决条件:BUS 201和BUS 224. Recommended prerequisite: ECO 201 or ECO 202.

This course provides 和 in-depth study 和 analysis of legal principles specifically related to sport business. 它将包括道德问题的各个方面, 工资帽, 反垄断豁免, 劳动法, 自由球员市场, 体育赌博, 运动员/代理表示, 集体谈判权, 转播权, 风险管理, 过失领域, 知识产权, 歧视, 第九条, 艾达, 以及大学体育法规. A key instruction tool in the class will be recent Sport Law Case Studies.

This course will provide the students the opportunity to demonstrate the knowledge 和 skills they have attained throughout the Sport Management Program. There will be an emphasis placed on Christian ethical 领导 needed in the sport industry. Activities in the class will provide opportunities for each student to investigate what influence their sport management 领导 skills will have on sport organizations at any level. 先决条件: SPBU 222.

The CUI 工商经济学院 Internship facilitates a student’s transition from academic theory to real‐life business practices 和 builds professional networks. An internship related to a student’s academic emphasis helps clarify goals, adds value to the CUI academic experience 和 opens doors to future employment. The course provides practice in the development of a personal br和 as well as skills needed in the pursuit of an internship 和 eventual employment followed by an off‐site internship. Students meet with their internship director before beginning the off‐site internship for advice 和 placement approval. Periodic student reports 和 written feedback from the sponsoring business are required 和 must demonstrate the skill acquired during the internship. Students must take a minimum cumulative total of two (2) units earned in one (1) unit credit hours. 作为合格/不合格课程提供. 先决条件: Business Major with Junior or Senior st和ing 和 本321 和 汽车224年.